To have a chance to compete with the soon to be released Apple Watch, Swatch has recently announced that it is going to develop its own smartwatch. This is exciting news for fans of the Swiss watchmaker that is best known for its chic and robust timepieces since 1983.
According to CEO Nick Hayek, the watch company is planning to roll out its new wearable by May of this year, which is coincidently just a month after the launch of the much talked about Apple Watch. Some of the highlights of the new Swatch design according to industry insiders is that the watch will work on both Windows and Android operating systems and users will be able to connect to the internet without having to charge their watch. The company has also announced that users can also use their Swatch smartwatch to make mobile payments, which is one of the perks that the Swiss watchmaker will be banking on.
But the recent announcement of a smartwatch by Swatch comes as a surprise to many because of the fact that the CEO has voiced his concerns on the potential of the smartwatch market. That being said, the Swiss company might just have what smartwatch buyers will be looking for, considering they’ve been known for their colorful and fun watches that also go easy on the pocket. Some other players in the smartwatch marketplace are also Sony, Samsung, Pebble, Qualcomm and Apple just to name a few.
Battery life still remains to be the driving force for sales when it comes to smartwatches. While Swatch has not yet revealed its battery capabilities to the public, considering the company’s experience, we should expect a battery life of no less than two days minimum if it really wants to compete in a growing industry.
The Apple Watch is expected to sell for around $350 dollars and also allows users to connect to the internet, send and receive instant messages, and of course, track the wearer’s fitness levels. And like the Swatch, the Apple Watch will also allow users to pay for goods and services with their Apple Pay service. The only downside of the Apple Watch being that, unlike the Swatch, it will need to be recharged. For how long, that’s a question that still needs to be answered since the company has been keeping its cards close to their chest on any information regarding the battery life of the new Apple Watch.