To have a chance to compete with the soon to be released Apple Watch, Swatch has recently announced that it is going to develop its own smartwatch. This is exciting news for fans of the Swiss watchmaker that is best known for its chic and robust timepieces since 1983.
According to CEO Nick Hayek, the watch company is planning to roll out its new wearable by May of this year, which is coincidently just a month after the launch of the much talked about Apple Watch. Some of the highlights of the new Swatch design according to industry insiders is that the watch will work on both Windows and Android operating systems and users will be able to connect to the internet without having to charge their watch. The company has also announced that users can also use their Swatch smartwatch to make mobile payments, which is one of the perks that the Swiss watchmaker will be banking on.
But the recent announcement of a smartwatch by Swatch comes as a surprise to many because of the fact that the CEO has voiced his concerns on the potential of the smartwatch market. That being said, the Swiss company might just have what smartwatch buyers will be looking for, considering they’ve been known for their colorful and fun watches that also go easy on the pocket. Some other players in the smartwatch marketplace are also Sony, Samsung, Pebble, Qualcomm and Apple just to name a few.
Battery life still remains to be the driving force for sales when it comes to smartwatches. While Swatch has not yet revealed its battery capabilities to the public, considering the company’s experience, we should expect a battery life of no less than two days minimum if it really wants to compete in a growing industry.
The Apple Watch is expected to sell for around $350 dollars and also allows users to connect to the internet, send and receive instant messages, and of course, track the wearer’s fitness levels. And like the Swatch, the Apple Watch will also allow users to pay for goods and services with their Apple Pay service. The only downside of the Apple Watch being that, unlike the Swatch, it will need to be recharged. For how long, that’s a question that still needs to be answered since the company has been keeping its cards close to their chest on any information regarding the battery life of the new Apple Watch.
It’s fair to say for the average user of a camera, which means not the professionals or hobbyists who want to have something more advanced, the smartphones like the iPhone is the camera of choice. As we snap away with the phone and build up a collection of pictures it’s nice to have some kind of app to edit these pictures and add our own little style to them.
Users of Mac computers will already know of the iPhoto app for the Mac as it comes for free with the OS. The good thing about it being an apple product though is that they have now made it available for the iPhone and iPad too meaning you can edit your images on any device, though the iOS version is not as powerful as the Mac version, and not as connected between the two types of devices as much as we may like. The fact that we can still edit our images though is still a good thing.
Managing Your Images
The first thing that is noticeable with the app is that you can use Photo Journals on your phone. This is a cloud service meaning that you can share the images between your devices as well as having a unique URL for the image giving it access over the internet. Of course this helps with the Social Media side of things which can also be done through the app. One thing you’ll have to be aware of though is the file size, on the cloud and on the Mac they can be full size but on the iOS devices they will be limited in side. This is down to the limitations of the devices themselves.
As can be expected from Apple the user interface is slick and easy to use. Through a thumbnail browser it’s easy to pick the image you want to view, and edit with the ability to view the image full size to check on its focus and colour etc. There is also the ability to view the images through Airplay or Apple TV, as well as through an HDMI cable to your TV. This is useful for not only home use business too for presentations. Although you can organise your photographs into the folders the app provides it’s annoying that you can’t create your own folders for more choice.
Editing your Images
Editing includes the ability to zoom into the images and apply filters, sharpen the image, lighten and darken it and desaturation. These options apply to the image as a whole, but through use of brushes it is possible to edit the image at a local level. These edits that are made only affect the image once it is re-rendered so you can mess with it to find the perfect change, knowing that you can undo it whenever you need to.
For the average iPhone, iPad user who wants to edit the photographs that they have taken while on a day out or a good night with friends this is a good app that gives them basic editing potential and is quite fun. The more advances user though will see the weaknesses straight away, but it is obvious who exactly this app is for. It would have been nice if there was more compatibility between the devices and the Mac iPhoto software, and the restrictions to the image resolutions does hold the app back slightly but future upgrades to the software may improve these issues.
The best location to encounter targeted leads is through the social media. People use social media to network with different people so why not employ that to your advantage?
The Facebook platform is separated into three principal components: profiles, groups, and pages. By typing keywords into the search bar of Facebook, you can easily locate your target market’s groups and pages.
Number 1 for my Facebook marketing ideas:
When you’re getting started using Facebook here is what you should do:
Set up your Facebook profile to be very personalized. nobody desires to network with one more mlm robot! If the only thing you have is your primary opportunity splattered all over, then nobody is going to actually want to connect with you.
Add pictures, your likes, your interests, movies, music, your website, email, plus of course a short little bio about you. This will make it much simpler for people to connect with you and you’ll look like a legitimate person instead of some creeper hiding behind the computer screen.
join groups and pages that are in your target market. For example network marketing, MLM, Facebook for business, and Facebook MLM tribes.
Jump in on conversations that you see through the home page of Facebook so people notice who you are. Write something controversial or inspirational in your status updates to receive attention. You have to get people animated and notice stuff about you!
RULES: NEVER EVER IN A MILLION YEARS post your opportunity on someone’s profile wall!! That is just inconsiderate and annoying and you will probably get marked as a spammer. The profile wall is where you post something familiar to that person, NOT your links.
Your links are meant for the groups and pages that are not private pages. frequently there is a description somewhere that will tell you the “rules” for the group or page.
Number 2 for Facebook marketing ideas:
The means to prosperity using Facebook is to be regular and be everywhere with whatever it is that you are doing.
If you go on Facebook and share 2 ads on the groups and then don’t get on for another week, more than likely you are never going to get people to click on your link. however if somebody sees your face over and over again and they see you everywhere they are much more apt to click on your ad.
By being consistent you are already starting to grow trust with your prospect. That’s a little odd to think about right? By being regular on Facebook you’re forming trust with prospective leads? YES!
and by being everywhere you are furthermore building credibility and social proof that people know who you are. If you’re on the groups, the pages, dropping by to say hi on profiles, jumping into status updates, and commenting on things, you are being everywhere.
To help you to be regular and be everywhere, I really recommend that you create a list of everything you desire to accomplish on Facebook and stick to that list! That way you will be 10X more effective with your time.
RULES: If you are going to post your blog post or ad (in essence anything with a link), then make sure that you do not post them too fast! Facebook will see you as a spammer and you will get shut down! It’s a gradual process when it comes to posting tons of links. Start out with 5 a day and work up slowly from there.
Number 3 of my Facebook marketing ideas:
Only give out your primary opportunity when the time is fitting!
My number one plan of action on Facebook is direct messaging my leads that come from my blog. A lot of times when I ask them how they are doing and what they do for a living the answer they supply is a link to their replicated website.
NO!!! That is NOT what you do!
People who ask you what you do for a living are trying to begin a conversation and get to know you better. Don’t be the network marketing robot and spam your link to anybody who sounds like they could potentially be curious!
RULES: Only give your link to somebody who asks you for it, they really are interested, or to somebody that you already know so well that you’re “recommending” and not “pitching”. If somebody is married to their business then you are more than likely NOT going to convince them to fall in with your company.
find the people who are looking for another company or a different leader to join. You’re only going to find that out if you truly connect with the people you’re talking to.
Those are my top three Facebook marketing ideas!
I’m delighted to have a second article published at The On Being Project Blog (formerly The On Being Blog).
In We Survive by Telling Stories I discuss folklore, faith, and prayer. This one is dedicated to my grampito who tells the best stories. Come by. I’d love to hear from you.
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The opportunity of a lifetime has come my way. I wrote a piece for On Being. This is surely one of my dream spots to publish in. I talk about capirotada, faith, and family. I’d love to hear your thoughts. Come by.
You can find the article here: Before the Resurrection, There is a Simple Meal by Carolina Hinojosa-Cisneros at On Being
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